Adaptability: the key to unlocking hemp longevity

"Hemp" and "longevity" are two words, not necessarily synonymous with one another. From drastic market changes to lack of federal regulation, longevity has often NOT been accomplished without adaptability. That's according to our Move the Stairs podcast guest Jody McGinness, Executive Director for Hemp Industries Association. Jody offers great advice on how hemp businesses can thrive, drawing on experience from his organization which has been around for nearly 30 years- long before the 2018 Farm Bill passed.