Setting Goals for Retail | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Have you set a goal for your store for the day? I hope so. Goals are what lead us to the future.

A lot of times, without a goal, the day is kind of rambling. You don't really know what's most important. I can tell you that in retail right now, the most important thing is that shopper who left their house through snow, sleet, rain, you name it. They actually went through traffic. They tried to find a parking space. They did. They rolled the dice to walk into your brick-and-mortar store.

If we respect that, then we understand that, "Okay, so my goal is to increase my conversion rate. My goal is to get the number of items per sale up. My goal is to go through and sell so much per hour."

When you give those goals to your employees, they understand that, "Oh, that's our real job, is to sell the merchandise, not to clean it and not to rearrange it."

Without a goal, you've got nothing pulling you into the future. That's what I find really works particularly with younger staff, is they need to see this something better. It's more fun if we do this, rather than let their mind wander, and of course it's going to go to Facebook or WhatsApp or you name it.

So, today, set a goal for yourself and, more importantly, set a goal for your crew.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!