Outside the Box Entrepreneurship

Seizing an opportunity in the beauty box subscription market, Yosef Martin, our guest and BoxyCharm founder since 2013 (acquired by Ipsy in 2020), applied a second-mover strategy, providing consumers with full-size products. This strategic move rapidly increased revenue. In this episode, our host John Rebecchi (M.B.A. ’83), Ph.D. sits down with Martin to explore strategies in building passionate online communities, scale businesses effectively, how to align employees with your vision, what to look for in a mentor and the essential skills needed for entrepreneurial success.

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About The In Reality Podcast:

Lessons from Leaders and Entrepreneurs, a School of Management podcast, is hosted by John Rebecchi (M.B.A. '83), Ph.D., founder of Strategy + Culture Consulting, and features interviews with thought leaders, entrepreneurs from startups to multinational companies, and experts in fields shaping the future of business.