Interview with the “Nudge Unit”: behavioural biases and the Consumer Duty // Consumer Duty
The Linklaters Podcast

Interview with the “Nudge Unit”: behavioural biases and the Consumer Duty // Consumer Duty

2023-04-24
Episode 13: The FCA’s Consumer Duty In this episode we interview special guest Ruth Persian from the Behavioural Insights Team (BIT, unofficially the “Nudge Unit”) for her insights into what is perhaps the most interesting and least understood aspects of the Consumer Duty: the requirement to consider behavioural biases.   Ruth explains behavioural biases and the behavioural insights approach, how these biases impact financial decision-making, and how firms can take these biases into account when i...
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