6. Creating Specificity In Your Messaging

In this podcast episode, Ashley talks about the importance of moving beyond broad characteristics or demographics in your marketing. Instead, the focus is on marketing to specific situations, making the content more relatable and impactful. Ashley shares personal anecdotes and client stories to illustrate the power of highlighting specific scenarios. The approach transforms the concept of a niche, making it more dynamic and personalized.

Key Learnings:

1. Emphasize specific situations over generalized characteristics in marketing:

   • So that you can connect with your audience on a deeper level by addressing their specific experiences and challenges.

2. Personalize content by sharing relatable anecdotes and client stories:

   • So that you can create a more engaging and authentic narrative that resonates with your target audience.

3. Move away from traditional demographic-focused marketing:

   • So that you can break free from limiting stereotypes and better tailor your message to diverse and individual needs.

4. Highlighting specific scenarios can create a more impactful and resonant message:

   • So that you can effectively communicate the value of your product or service in real-life situations, making it more compelling.

5. Transforming the concept of a niche to be more dynamic and personalized leads to more effective marketing:

   • So that you can position your brand uniquely and stand out in a crowded market, attracting clients who resonate with your tailored approach.

RESOURCES

Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! 

From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. 

Connect with Ashley :

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I'm the most ranty and random here ---> Email