Bank of England communications: Engaging, educating and building trust

In 2018, the Bank of England produced a research report with the UK's Behavioural Insight Team titled, 'Enhancing central bank communications using simple and relatable information'. The report looked into how usual modes of communication can be adapted to increase the broader public's understanding of central banks' policies.

David Bholat, senior manager, advanced analytics and co-author of the Bank's report, and Chris Peacock, head of content creation at the Bank of England, join OMFIF's Helen Gibson to discuss the report and its findings, before looking at how the BoE is using more simplified language to educate the public and increase their engagement with, and understanding of the Bank's policies.

Further reading:

https://www.omfif.org/gpi-2019-special-report-central-bank-communications/

https://www.omfif.org/2019/10/lagardes-communications-challenge/

Music: https://www.bensound.com/royalty-free-music