S16E2 - Owning problems

There's a key trick you should pull whenever creating a marketing or thought leadership strategy for your firm and practice. And in this episode, Jason Mlicki, a true expert in professional services marketing, explains it in great detail. Listen in to hear him explain the idea of "problem-ownership:"

Episode guest: Jason Mlicki, principal at Rattleback, co-creator of the "Profiting from Thought Leadership" conference, and co-host at the Rattle & Pedal podcast (with Jeff McKay).

Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota

Pls. find the shownotes to this episode at unbillable-hrs.com