Minding your own business: what TikTok can teach entrepreneurs

TikTok, the short-video app has taken the social media world by storm, with many people using it to build start-ups and personal brands. So are we clocking an easy way to build a successful business and if not, what other benefits does being an entrepreneur on Tik Tok bring at a time of global change? In this episode, we discuss this and more with Raphael Dennett, the Deputy Director at our Centre for Entrepreneurship.