Create A Movement And Win: Creative Branding Maestro Scott Goodson

In this episode we speak with Scott Goodson, the Founder and CEO of StrawberryFrog, a powerhouse creative consulting company who has worked with iconic brands including Google, Mercedes, Heinekin, Emirates, Pepsico, LG, Truist and many others.  StrawberryFrog is behind the Purpose Power Index, the world’s first empirical study of Purpose driven companies.

Scott founded the company over 25 years ago.

Three key takeaways from this episode include:

1. Think hard about your company’s purpose, create a Movement and accelerate your company’s trajectory

2. You can take on massive industry incumbents and win, even as a small business

3. Cultivate a family culture of entrepreneurship, it can inspire future generations  

I am your host RJ Lumba.  We hope you enjoy the show.