16: Pursue Passion, Conserve Cash with Mike Lander

In this episode, I interview Mike Lander, CEO of Piscari Limited and Chairman of Re:Signal, a consultancy agency that drives organic growth for ambitious brands, in the UK.

 

Time Stamps

[01:16] Mike's entrepreneurial journey

[02:25] Mike's transition from freelancing to entrepreneurship

[04:49] How Mike managed to buy his first company 

[07:48] Why timing is an integral part of every company's success

[08:50] Mike's first managerial steps in a new company

[11:44] How to implement a diversification strategy 

[12:43] The importance of investing in sectors you completely understand

[17:47] How Mike sold his school business

[19:43] How to grow an ambitious brand 

[21:38] Why you need to manage your emotions during negotiations

[23:18] Things to watch out for at the negotiation table

[25:09] Delivering quality while driving value

[27:55] Mike's business strategy model and how he ran his business

[29:52] Coaching versus mentorship

[32:10] The most invaluable framework in Mike's business toolkit

[38:01] Why finding your niche makes it hard for people to compete against you

[39:53] Mike's advice to his younger self

[42:40] The importance of having mentors

 

Links and Resources:

Mike Lander’s LinkedIn profile

Mike’s Website

Steve's EOS blog

TractionEquity.com

https://StevePreda.com