In this episode, I dive into a common mistake many business owners make when hiring: building positions around specific candidates rather than focusing on the needs of the business. I share a recent experience where a client was tempted to hire an exceptional candidate for a position that wasn't originally intended for marketing. Discover why shaping positions based on business needs is crucial for long-term success and avoiding potential pitfalls. By crafting positions around the specific requirements of your business, you ensure...
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