“In fact, newspapers are read for less than an hour and then thrown in the dustbins as rubbish. The case is similar with all other mundane literatures. But the beauty of transcendental literatures like Bhagavad-gita and Shrimad-Bhagavatam is that they never become old. They have been read in the world by civilized man for the last five thousand years, and they have never become old.” (Shrila Prabhupada, Shrimad Bhagavatam, 3.5.7 Purport)