Didn’t See It Coming with Marc Stoiber
Business:Marketing
I love pulling together tangents that don't obviously belong together. That's why, in honour of Halloween (yesterday) I did a bit of research into the correlation between fear and brand thinking.
Crazy? Actually, I was surprised by how MUCH correlation there was.
If you want the whole story, check out this interview. I spent an hour on the air with CFAX's Mark Brennae, going through everything from the Marquis de Sade and the 1755 Lisbon Earthquake to why people reach for a Coke in a slasher movie.
Fascinating stuff! Enjoy...
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And don't forget to download my new, free e-book Stop Busting Your Brand!
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Delivering brand disruption, one order at a time
Doing a successful pandemic brand pivot
In disruptive times, you need outsider marketing
From idea to innovation to business success: the story frustrated entrepreneurs need to hear
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The Calgary Stampede brand: evolve or die?
Pushing past your comfort zone: my University of Adversity interview
Can you eliminate gender stereotyping from advertising?
Drake, the Raptors, and the EU election: What's the brand connection?
What's in the coffee? The unlikely rise of McDonald's brand brew.
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