Booking More Demos and Closing More Deals with Mor Assouline of Demo to Close

This episode of the Grow Fast Podcast featuring Mor Assouline, Founder of Demo to Close and a Sales Trainer and Coach for SMB AEs and SaaS companies, primarily focused on the transformative power of effective sales training and coaching. Mor shared insights into his unique approach, emphasizing the importance of "unselling," where sales professionals create healthy friction by questioning prospects’ needs, fostering trust and stronger buyer engagement. He explained how SaaS sales, unlike traditional B2B sales, require a customer-centric approach to reduce churn and ensure long-term value. The discussion also highlighted the value of processes like CRM audits, talk track libraries, and tailored onboarding programs to build efficient and resilient sales teams. 

Another key topic was the importance of building a personal brand and leveraging content to establish credibility in competitive markets. Mor advocated for strategies like engaging with prospects on LinkedIn to build familiarity before cold outreach and creating value through podcasts or other branded content. He also stressed the importance of mental resilience and self-reflection for sales professionals, recommending practices like journaling, visualization, and gratitude to maintain focus and motivation. Mor’s insights reinforced the need for adaptability and personal growth as cornerstones of long-term success in sales. 

You can watch the video of the Grow Fast Podcast with Mor Assouline here: 

‍Youtube

https://youtu.be/7DN22kVu-nc 

Demo to Close 

www.demotoclose.com  

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