Austin Hurwitz: Building a Timeless Brand in Web3

In this episode, Sian interviews Austin Hurwitz, the Head of Strategy and Business Development at Doodles. They discuss Austin’s journey into the web3 space, the potential of web3 in the music industry, and the unique aspects of the Doodles community. Austin shares insights on the importance of building a strong brand in web3, the impact of recent changes in creator royalties, and the vision for Doodles as a recognized and loved IP in the world. He also highlights the various initiatives Doodles has launched, such as the incubator and artist in residence program, to engage and reward the community.

Key Takeaways
• Web3 has the potential to solve many of the broken aspects of the music industry, such as licensing, royalties, and fan engagement.
• The Doodles community is known for its creativity and positivity, and it plays a crucial role in spreading the brand’s mission and building awareness.
• Doodles aims to be more than just an NFT project and is focused on becoming a timeless brand that reinvents the relationship between fans and brands.
• The incubator and artist in residence program are initiatives by Doodles to support and elevate the community by providing funding and resources for their ideas and projects.
• Building a sustainable business in web3 requires a focus on user experience and solving core needs for a mainstream audience.

Resources
Doodles website - https://web3.doodles.app/ 
Austin on Twitter - https://twitter.com/austin_hurwitz 
Doodles on Twitter - https://twitter.com/doodles

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