The Advisor Solutions Podcast EP 99- From Beyond the Logo to Building a Brand

I’m sure you’ve heard the old saying, “You never get a second chance to make a first impression.” However, have you considered when that first impression is? Maybe it’s before you ever meet that person. Some people might hear about you or read about you before you speak with them. And, if that’s the case, do you know if you have a good reputation or brand? 

Most financial advisors, insurance agents, wholesalers, branch managers, and even agency managers don’t understand the value of their brand. They have never really viewed building a business brand as something that speaks volumes about their business when they are not around.

Your brand is not just about having a catchy logo or a clever slogan. It’s a journey that involves creating a unique identity, adding meaning to your brand, creating the right emotions, and nurturing lasting relationships so your target market knows what you can do for them.

This episode teaches how successful advisors and agents go beyond their logo to brand-building!