How to Take Control in Media Interviews

Media interviews can be a high-risk, high-reward endeavor for leaders. While outlets offer a large platform to communicate a vision, gather sentiment on major change, or just generate much-needed goodwill, even the most minor gaffe during an interview can lead to notoriety.

In this edition of Kekst CNC’s Global Thinking podcast, executive communications experts Dominic Reynolds and Jemima McCrystal join host Monique Perks to discuss recent examples of leaders trying – and sometimes failing – to command the tone and outcome of media interviews, including Elon Musk’s headline-grabbing clash with BBC journalist James Clayton; TikTok CEO Shou Chew’s recovery after a contentious congressional hearing; and the departure of CNN CEO Chris Licht.