Get more ideal customers (15 minutes)
Bill Bishop’s BIG Ideas

Get more ideal customers (15 minutes)

2018-10-11
BIG Idea Marketing Strategy #8 Get more ideal customers • Ideal customers are the kinds of people you love to work with. Unfortunately, most entrepreneurs don't have enough ideal customers (less than 20%). • One primary objective of BIG Idea marketing is to attract more ideal customers (You will attract more ideal customers if you have a BIG Idea). • Use one of your existing ideal customers as the model for the new customers you want. Develop a profile of your ideal customer charac...
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