BIG Idea Marketing Strategy #8
Get more ideal customers
• Ideal customers are the kinds of people you love to work with. Unfortunately, most entrepreneurs don't have enough ideal customers (less than 20%).
• One primary objective of BIG Idea marketing is to attract more ideal customers (You will attract more ideal customers if you have a BIG Idea).
• Use one of your existing ideal customers as the model for the new customers you want. Develop a profile of your ideal customer characteristics. Your long-term goal is to work only with ideal customers.
For more strategies go to: BishopBigIdeas.com
The New Economy Advisor
Intersections A.I. Episode 1: Cubism. Entropy & Green Eggs and Ham
Get Your Business Ready For The Future: Listen to The New Factory Thinker By Bill Bishop
Chapter 1: A River Runs Through It
Chapter 2: The New Factory Thinker
Chapter 3: The Singularity Is Here
Chapter 4.1: The New Realities
Chapter 4.2: The New Realities (Part 2)
Chapter 5: Harry: An Old Factory Thinker
Chapter 6: Harry: A New Factory Thinker
Chapter 7: The Old Factory Model
Chapter 8: The New Factory Model
Chapter 9: Start With Who You Want To Help
Chapter 10: The BIG Goal
Chapter 11: The BIG Problem
Chapter 12: The Signature Solution
Chapter 13: Free Value
Chapter 14: Membership Programs
Chapter 15: The One-Stop Store
Chapter 16: Less Resources
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