How Edwin Land (”Mr. Polaroid”) Pictured The Future

Joining host Michael Azevedo on this episode is writer/director Gene Tempest. Gene’s latest documentary is “Mr. Polaroid” and it will debut on PBS as part of the American Experience series on May 19. Following its broadcast premiere, the film will be available via the PBS app and on the American Experience YouTube channel. The film profiles Edwin Land, a pioneering tech disruptor and Inventor of the mid-century icon that transformed photography.

 

Long before the iPhone, another inventive device allowed everyone to instantly chronicle their lives — the Polaroid camera. The product, and the company’s unique culture, would launch not only instant photography mania but also become the model for today’s Silicon Valley tech culture. 

 

"Mr. Polaroid" tells the little-known story of the man behind the camera, a Harvard dropout named Edwin Land. Over a half century ago, before the smartphone, Land was dreaming up “a camera that you would use as often as your pencil or your eyeglasses.” He would also come to believe his company was “on its way to lead the world — perhaps even to save it.” Hubris, technology, brilliance, and a billion photographs a year are all part of the rollicking Polaroid story.

 

Making Media Now is sponsored by Filmmakers Collaborative, a non-profit organization dedicated to supporting media makers from across the creative spectrum. From providing fiscal sponsorship to presenting an array of informative and educational programs, Filmmakers Collaborative supports creatives at every step in their journey.

About the host: www.writevoicecreative.com and https://www.linkedin.com/in/michael-azevedo/

 

Sound Engineer: A.J. Kierstead