Ep 13: Value-Based Pricing: Common Mistakes and Strategies w/ Mark Stiving Pt 1

Are your pricing strategies leaving money on the table? In this episode of the Scale the Chaos Podcast, Rhonda Lea is joined by pricing expert and author Mark Stiving to explore how value-based pricing can transform your business strategy.

In this insightful discussion, you'll discover:

• Why understanding customer value is key to effective pricing.
• Common pricing mistakes businesses make and how to avoid them.
• The concept of context-driven pricing and its real-world applications.
• How internal collaboration and ownership impact pricing strategy.

Mark shares fascinating insights from his extensive experience, including why 99-cent pricing works and how businesses can create value tables to better understand their customers. With practical tips and real-world examples, this episode is a must-watch for leaders looking to optimize their pricing strategies and drive growth.

Connect with Mark Stiving:

• LinkedIn
• Website- impactpricing.com
• FREE Break-Even Volume Calculator
• Books
  • Instant Profits
  • Impact Pricing
  • Win, Keep, Grow
  • Selling Value

Connect with Rhonda Lea:

• LinkedIn
• Website- www.scalethechaos.com
• Listen to More Episodes:com/Podcast
  • Spotify
  • Apple Podcasts

👉 Don’t forget to subscribe, like, and comment with your top pricing challenges!