399: How to start social media marketing

Is social media dead?
Well... It's not really. But it's definitely much harder to compete in the social media world now than it used to be back in the day.
There is so much content online, and that means that you really need to master one platform and go all-in with it.
Long gone are the days where you could post a photo, add a couple of hashtags, and get hundreds (if not thousands) of likes.
The goal of social media (for business) it's not to grow your vanity metrics, but it's to create a group of engaged people that are serious about reading and sharing your content.
Start your posting habit to provide lots of value to your followers. Aim at getting engagement over followers because engaged followers will soon turn into raving fans and clients.