On AiBiz, host Sayan sits down with founder and technologist Tetiana Kobzar to unpack behavioral design, gamification, and the psychology behind products that people actually use. We get practical on motivation vs usability, why tiny UI nudges like progress bars and streaks change behavior, how frameworks and player types shape design choices, and where AI takes personalization next. If you build apps, lead product, or advise founders, this is a crisp masterclass on creating engagement that is ethical, measurable, and repeatable.
About the guest :
On AiBiz, host Sayan sits down with founder and technologist Tetiana Kobzar to unpack behavioral design, gamification, and the psychology behind products that people actually use. We get practical on motivation vs usability, why tiny UI nudges like progress bars and streaks change behavior, how frameworks and player types shape design choices, and where AI takes personalization next. If you build apps, lead product, or advise founders, this is a crisp masterclass on creating engagement that is ethical, measurable, and repeatable.
About the guest :
Tetiana Kobzar is a founder and technologist specializing in behavioral design and gamification. She blends human psychology with product strategy to turn digital experiences into sustained habits across edtech, healthcare, and enterprise tools.
Key takeaways:
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Behavioral design is about making users want to act, not just making actions easy. motivation first, then flow.
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Usability reduces friction. behavioral design increases intrinsic pull via purpose, progress, and emotion.
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Micro-mechanics outperform big overhauls. progress bars, streaks, and clear milestones lift daily engagement without bloating the UI.
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One size fails. use player-type frameworks and audience segmentation. design for your core persona, not everyone.
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Beware dark patterns. scarcity and fear spike clicks short term, they erode trust and retention long term.
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Best domains for gamification. education, rehab, wellness, and HR. anywhere habits and consistency matter.
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Instrument from day one. log events, define success metrics, and A/B test. you cannot optimize what you do not measure.
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AI upgrades the toolkit. rapid ideation, agent-driven journey simulations, competitive teardowns, and adaptive personalization at scale.
How to connect with the guest
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LinkedIn: follow for her weekly “Behavioral Design Thursday” posts.
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Company: Diversido, contact via the company site.
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Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.
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