5 Parts of a Clear Business Messaging Strategy

A messaging strategy is a filter to figure out the right words to say to the right people. 

The 5 components of any effective messaging strategy are:

1. Audience: who are you trying to do business with?
2. Problem: what is their issue?
3. Solution: how can you help them?
4. Credibility (Guide): why should they trust you?
5. Action: what do they need to do to get started?

So where does all of this go? Use this as a filter for all of the content you create. It should be your internal guide as a team to produce a consistent brand message.

Resources

• Messaging Strategy 
• Your Guide To Creating a Messaging Strategy For Your Brand
• 4 Mistakes to Avoid With Your Website Messaging 
• Why Messaging Strategy is Key for Website Content