Episode 7.10: Choices of means and ends, good and values, and how they define tribal rationality.

Then goods we choose are the aims or ends that guide our lives; the values we live by are the standards we think it acceptable and humane to deploy to achieve those goods. Choice defines both, even if our choices are often inherited at birth. But we can change our choices, and so become different kinds of human being who aspire to different things achievable by different means.