You think you’re being warned.
Cool cars. Celebs. Party vibes.
Then comes the responsible tagline: “Don’t drink and drive.”
But what if the ad isn’t a warning—it’s a trap?
In this episode, Lee breaks down how the alcohol industry uses drink-driving PSAs not to protect lives, but to keep you drinking. Backed by new global research, we unpack why these messages are more about PR than prevention—and how you can unplug from the manipulation for good.
If you’ve ever wondered why these ads make you feel safer while drinking—this one’s for you.
📘 Want my free book The Liquid Lie Unveiled: Living Life AFAF?
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