Women’s College Basketball Ratings Are EMBARRASSING FAILURE

Nancy Armour at USA Today and the rest of the mainstream media...were predicting unprecedented growth in women's college basketball this season. With record ratings set for the women's tournament...Nancy Armour and the media predicted that ratings growth would translate into the regular season. However...that doesn't seem to be the case.

We reveal and react to women's college basketball regular season ratings. We discuss the networks only showing one game in women's college basketball...during the week of Thanksgiving. We also explain why it's difficult for women's college basketball to grow their audience...and how last season's tournament was likely a fluke.