How We Worked With ASH by Ashley Benson [3 Shoots in 3 days] Case Study

2024-06-13

Book a call with me: https://calendly.com/markmilutin/rete... Breakdown of the multi Day Shoot with Ash By Ashley Benson In August 2023, we produced 3 shoots in 3 days. Here is a breakdown of how we did it: Pre Production: - Creative Direction - We put together a creative concept deck that broke down each day of the shoot. Here is a link to the creative direction deck that our team used to produce the 3-day shoot in pre-production: https://www.slideshare.net/slideshow/... - Location Scouting - We used Gigster for loca...

Book a call with me: https://calendly.com/markmilutin/rete...

Breakdown of the multi Day Shoot with Ash By Ashley Benson

In August 2023, we produced 3 shoots in 3 days.

Here is a breakdown of how we did it:

Pre Production:
- Creative Direction - We put together a creative concept deck that broke down each day of the shoot. Here is a link to the creative direction deck that our team used to produce the 3-day shoot in pre-production: https://www.slideshare.net/slideshow/...

- Location Scouting - We used Gigster for location scouting and bookings
Link to Gigster: https://giggster.com/

- Model Scouting - We use Newbook for model and talent scouting
Link to Newbook: https://newbookmodels.com/

- Timeline - Pre-production usually takes 2-4 weeks, but with a tight timeline, we had this done in under 2 weeks.

- Props - Our Head of creative led the shoot and she uses amazon to source props for the shoot. This makes it easy to shop and order all necessary items for the shoot.

- Production Team: Creative on site to direct the shoot, I was the lead producer, photographers, videographer and hair/makeup.

Day 1: Downtown LA Loft

The Team:
- 2 Talent (Male and Female)
- Art Director
- Producer
- Hair / Makeup
- Photographer
- Videographer

Location: Was a fun Loft

Concept: Lifestyle Photo and Video

Day 2:
The Team:
- 4 Talent (1 Male and 3 Female)
- Art Director
- Producer
- Hair / Makeup
- Photographer
- Videographer

Location: Weho Modern Mansion

Concept: Lifestyle Photo and Video
- We shot multiple scenes from fun summer at the pool to Party glam

Day 3:
The Team:
- 1 Talent
- Art Director
- Producer
- Photographer
- Videographer

Location: Studio Shoot

Concept: Handshots, Flat lays, studio shots for retention and social campaigns.

Overview:

This multi-day shoot was able to produce 8 months worth of content

It provided our social team with photo and video content, our retention and website team with photography, and our paid media team with a wealth of performance marketing assets.

Comments (3)