When you should (and shouldn’t) outsource your content production

2024-07-09

Have you ever thought about hiring a freelancer to create content for you? Many brands do, with mixed results. Especially in the age of Chat GPT, outsourcing content can seem redundant. And - in many cases - it is. However, it can also be hugely beneficial to your business. In today’s episode, Daniel and Helena talk about when outsourcing content is a good idea, and what to look for in a freelancer to give you the best results. Topics include: When does it make sense to engage a freelancer v...

Have you ever thought about hiring a freelancer to create content for you? Many brands do, with mixed results.

Especially in the age of Chat GPT, outsourcing content can seem redundant. And - in many cases - it is. However, it can also be hugely beneficial to your business.

In today’s episode, Daniel and Helena talk about when outsourcing content is a good idea, and what to look for in a freelancer to give you the best results.

Topics include:

When does it make sense to engage a freelancer versus use AI
Understanding whether you need an order taker or a specialist (and how to tell the difference)
Where to find good people and how to quickly gauge if they are the right fit

and more.

Connect with the hosts!

Daniel - MapScaping.com

Helene - Tales.co.nz

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