Small businesses usually start because of a need, a problem that needs to be solved or a sheer passion someone has to drive it.
Wildchix, the brainchild of Isabell is all 3. She saw a need that women were missing out on sports she loved because a training environment women actually felt comfortable in wasn't available.
She saw a problem that the bias women experience often through no malice at all, but sheer bias, meant that they were relying on their male partners to enjoy such sports as fishing, a...
Small businesses usually start because of a need, a problem that needs to be solved or a sheer passion someone has to drive it.
Wildchix, the brainchild of Isabell is all 3. She saw a need that women were missing out on sports she loved because a training environment women actually felt comfortable in wasn't available.
She saw a problem that the bias women experience often through no malice at all, but sheer bias, meant that they were relying on their male partners to enjoy such sports as fishing, and she has a passion that you viscerally feel through her voice in this podcast.
Taking the brave step of leaving a perfectly good full time position to launch - Isabell has created a business that trains women, and only women, about the recreational sports and adventure activities she loves. In this episode we delve into what that actually involved and how she feels having jumped off the cliff of salary safety.
We also talk about the challenges she faced that made her see what was needed, her love of boats and what she has achieved in her career including selling a substantial number of boats (often to someone who would ask - "Is there someone I can talk to about the boats please?")
This is an episode full of some things you won't agree with (because we are all different) and yet some you will completely align with - whether you are a woman OR a man.
We also talk about Imposter Syndrome briefly and I mention a book available on Audible by the amazing Dr Kim Granland. That book it turns out isn't on Audible YET - but is available on the link below - it gives some great strategies for overcoming Imposter Syndrome in a beautifully simple, positive and relatable way and is a ridiculously good price....so why not see what it's about.
Enjoy this episode, check out Isabell's business and book in for one of their courses - I know I will one day - because we can never learn enough about boating, or fishing, or being in nature (and New Zealand surely is one of the very best versions of that)- and that's the beauty of this boating lifestyle - our brains are continuously learning - what a joy that is in itself.
Nicky
x
Check out Wildchix here:
https://www.wildchix.co.nz/about
That book about Imposter Syndrome and what to do about it (and we know guys get it too so feel free to buy one too guys)
https://www.amazon.com.au/What-Imposter-Syndrome-Overcome-Forever-ebook/dp/B0D1YLFHTV
The link to book the event we shall be holding at Sanctuary Cove Boat Show on Fri 23rd May at Horizon Yachts.
https://www.trybooking.com/events/landing/1395123
The link to the Charity Walk celebrating Women in Marine we are doing at Sanctuary Cove on Fri 9th May - link to register (it's free) https://events.humanitix.com/women-in-marine-global-walk
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