Leveraging Social Media to Attract A-Players: Insights from Matt Plapp

Imagine a world where you never have to pay a job board for candidates ever again. In this episode of the Higher Power Radio Show, host Rick Gerard is joined by Matt Plapp, CEO of Restaurant Marketing That Works, to explore how leveraging social media can help CEOs and entrepreneurs attract top talent. Matt shares his journey from hiring a business coach to becoming a Facebook influencer, emphasizing the importance of storytelling and personal branding. He offers actionable tips on creating authentic content, developing a posting schedule, and building a recognizable brand. Join us to learn how you can transform your hiring process and attract high-performing employees.

 

00:00 Introduction to the Problem with Job Boards

00:43 Welcome to Higher Power Radio Show

00:56 Meet Matt Plap: Restaurant Marketing Expert

01:43 The Power of Social Media for Recruitment

01:58 Becoming a Facebook Influencer

02:51 The Importance of Personal Branding

04:51 Real-Life Success Stories

06:21 Building a Culture Through Social Media

07:40 The Impact of Core Values on Hiring

13:10 Leveraging Social Media Platforms

18:37 Embrace Authenticity in Content Creation

19:06 Learning from Feedback and Self-Editing

19:33 Encouraging Social Media Engagement

21:06 The Importance of Consistency and Practice

24:41 Creating Engaging Content Plans

28:34 Building a Recognizable Brand

29:27 Key Takeaways for Business Success

32:19 Conclusion and Contact Information+

 

Guest Links:

Website: https://mattplapp.com/
LinkedIn: https://www.linkedin.com/in/mattplapp/

Host Links:

LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
Podcast: https://pod.link/1267738283
Book: Healing Career Wounds (Amazon) https://www.amazon.com/Healing-Career-Wounds-Ridiculously-Successful/dp/173580360X/
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