Episode 130 - Deborah Fleming of Walker Morris on Bringing a Winning Bid Strategy to Legal BD

2024-02-06

Developing an effective bid strategy is key to the success of any legal business development function, yet the process often goes into a black box and isn’t fully leveraged by firm leaders.On this episode of the CMO Series Podcast, Will Eke is joined by Deborah Fleming, Marketing & Business Development Director at Walker Morris, to discuss the critical role of a winning bid strategy and its impact on marketing and BD. Deborah and Will explore: Deborah’s career journey to her current role at Walker Morr...

Developing an effective bid strategy is key to the success of any legal business development function, yet the process often goes into a black box and isn’t fully leveraged by firm leaders.

On this episode of the CMO Series Podcast, Will Eke is joined by Deborah Fleming, Marketing & Business Development Director at Walker Morris, to discuss the critical role of a winning bid strategy and its impact on marketing and BD.

Deborah and Will explore:

Deborah’s career journey to her current role at Walker Morris
How bid experience can set you up for success in legal BD and the transferable skills it can offer
What the bid process looks like end-to-end
What success looks like when working on a winning bid strategy
How to get lawyers and other firm members on board with the approach
Walker Morris’s newly launched website for GCs, and how it came about
What the landscape looks like for bids and where Deborah sees it going in the future
Advice for marketing leaders looking to create a winning bid strategy and advice for those considering a move into bids

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