Mastering the Art and Science of Sales Enablement | Marc McNamara

Marc McNamara is founder & chief enablement officer of The Enablement Group. He is an expert in workforce enablement strategy and execution. For more than thirty years, Marc has helped hundreds of organizations reduce their “sales knowledge gap” with his unique approach and facilitative style.

Marc specializes in helping B2B organizations blend art and science to appropriately design content experiences and processes that improve engagement and increase productivity. 

Before founding The Enablement Group, Marc was the leader of Brainshark’s sales enablement practice, where he oversaw a solutions team serving its worldwide customer base. Prior to that, Marc spent twelve years as principal and co-founder of Avitage where, through partnership with Massachusetts-based Sales Research Institute, he designed and delivered electronic sales enablement programs to dozens of Fortune 500 companies.

Marc holds a BA in Communications from Boston College and an MBA from the Whittemore School of Business and Economics.

 

Show Notes:

https://enabletheteam.com/
https://www.linkedin.com/in/marcmcnamara/
https://calendly.com/mmcnamara-3
mmcnamara@enabletheteam.com
Twitter: mcnamara_marc
https://avitage.com/
https://www.amazon.com/Electronic-Performance-Support-System-Gloria/dp/0961796812
​​https://en.wikipedia.org/wiki/Electronic_performance_support_systems