This month's podcast looks at what is involved in a corporate re-brand and what is involved for technical authors if their organisation decides to rebrand.
What is a corporate brand? And what is involved when an organisation decides to rebrand?
As part of the research for this podcast we looked at various websites which are mentioned in the podcast. Many thanks to those organisations and their expertise. Here are the links to the ones mentioned in the podcast:
We'll also publish a transcript of this podcast on the Cherryleaf blog.
About Cherryleaf:
Cherryleaf
87. Interview with CJ Walker about the technical writing scene in France
86. Covid-19 The future for organisations and for technical communication
85. Sara Feldman on how the writing in technical writing needs to evolve
84. Interview with Jen Lambourne, Knowledge Management Lead at Monzo Bank
83. Working from home during the lockdown
82. Leadership and Communication
81. Writing Business as Usual policies to deal with a crisis
80. Review of Google's Technical Writing Courses for Engineers
79. Content Strategy at Babylon Health, with Rahel Anne Bailie
78. Whatever happened to User Generated Content?
77. How do you keep on top of the news and trends in technical communication?
76. Trends in Technical Communication for 2020 and beyond
75. The Christmas episode
74. What is a taxonomy? Interview with Madi Solomon
73. Yvonne Cleary on researching technical communication practice
72. The MadWorld Europe 2019 tapes
71. Client stories - A content strategy for their user assistance
70. Client stories - Documentation in developer portals
69. TCUK 2019 - The review
68. TCUK 2019 - The interviews
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