38. Growing in step with your business, with Liza Martinenko - Co founder & CEO of Mood Milk Inc.
The Pack Heavy Podcast

38. Growing in step with your business, with Liza Martinenko - Co founder & CEO of Mood Milk Inc.

2021-08-12
Liza generously tells the Mood Milk story, going into great detail on the major mechanics involved when getting her startup CPG business off the ground and into the world.  Liza breaks down where she has seen early success, including the decision to appear at a trade show for the sole purpose of gathering quantifiable feedback on her product, price point, messaging and brand all prior to officially launching.  By leveraging her background in Nutrition to build the physical product itself, Liza is also h...
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