38. Growing in step with your business, with Liza Martinenko - Co founder & CEO of Mood Milk Inc.

Liza generously tells the Mood Milk story, going into great detail on the major mechanics involved when getting her startup CPG business off the ground and into the world. 

Liza breaks down where she has seen early success, including the decision to appear at a trade show for the sole purpose of gathering quantifiable feedback on her product, price point, messaging and brand all prior to officially launching. 

By leveraging her background in Nutrition to build the physical product itself, Liza is also heavily focused on the development of an online community that provides virtual workshops and content to support a holistic approach to health and wellness.

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Liza is a Certified Nutritional Practitioner specialising in stress management and women's health. Towards the end of 2019, Liza co founded Mood Milk which is an online packaged beverage brand that manufactures organic superfood lattes to help individuals feel their best, physically and mentally.

Each of their 4 SKUs contain a combination of superfoods and botanicals and can be used to make a hot frothy latte, a refreshing iced drink, smoothie or addition to your favourite food.

To receive 15% off Mood Milk use the promo code : PACKHEAVY15

hello@mymoodmilk.com  

https://mymoodmilk.com/

Please show your support - leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com