A career in legal marketing may mean crossing over from another industry into law, emigrating to a new country or joining a much larger and more complex firm than those you have experience in.
Whatever those challenges are, artfully crossing those lines is essential for those looking for legal marketing succes. Someone who has built a truly remarkable career in legal marketing is Gillian Ward, Global CMO at Bryan Cave Leighton Paisner.
Gillian's career has seen her move across hemispheres, between legal giants and has taken her from England’s industrial North to the towers of Houston Texas.
Gillian joins Eugene McCormick on this episode of the CMO Series to discuss:
CMO Series Live Special: Trish Lilley on How to Build Influence & Gain Buy-In for Change
Episode 155 - Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success
Episode 4 - CMO Series Digital Masterclass: How to Build Your Website with a Unique Point of Difference
CMO Series REPRESENTS Lucie Allen & Silvia Van den Bruel - From Awkward to Accepted: Normalizing #MenopauseMatters
Episode 154 - Leor Franks of Kingsley Napley on Stepping Up: The Journey from CMO to Board-Level Strategist
Episode 153 - Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts
Episode 3 - CMO Series Digital Masterclass: How Thought Leadership Determines Digital Success
Episode 152 - Clinton Gary of CREDO Consulting on Collaborative Growth: A Guide for CMOs and Managing Partners
Episode 2 - CMO Series Digital Masterclass: Placing Thought Leadership At The Heart Of Your Online Brand
Episode 151 - Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy
Introducing CMO Series Digital Masterclass: Elevating Your Firm's Digital Presence
Episode 150 - Lee Grunnell of Womble Bond Dickinson on The Importance Of Advertising in Professional Services
Episode 149 - Paul Askew of Withersworldwide on Why Legal Marketing Needs to Get Personal
Episode 148 - Elizabeth Anscombe of Nardello & Co. on Building Trust in Confidential Services
CMO Series Podcast Special - CMO Series Live NYC: The Highlights
Episode 147 - Phill McGowan of Reed Smith on Strategic Communications: The Greatest Untapped Potential in Legal BD?
CMO Series REPRESENTS Jessica Caggiano - From Roots to Rights: Lessons from a Labor Attorney
Episode 146 - Ralph Allen of Kelley Drye & Warren on Driving Profitability: The Intersection of Operations & BD
Episode 145 - John Neidecker of Norris McLaughlin on The Evolving Role Of Thought Leadership In Legal Marketing
Episode 144 - Tracey Whyte of Piper Alderman on Getting the Most Out of AI in a Lean Marketing & BD Team
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