Ep 11 - Branding is in the mind, not the logo

Whether you like it or not, you already have a learning brand. Ideas about your learning exist already in your audiences' minds; do you want to own that narrative or let them make their own minds up? This episode examines why L&D needs to seriously (AND STRATEGICALLY!) consider branding as a part of their makeup. It's a doozy and you're definitely going to learn a lot! 

Key timings: 

• 01:35 - What is a brand?
• 02:30 - Do you need a learning brand?
• 04:07 - The brand is in the heart and mind
• 05:57 - Brands help to build trust and build habits
• 07:35 - A brand is more than a logo
• 08:27 - Connotations in our subconscious minds
• 09:38 - Why should you develop a learning brand?
• 11:58 - How do you create a brand?
• 13:55 - What do your people ALREADY think about you?
• 15:17 - Visual language tips
• 16:09 - Key takeaways
• 17:17 - Final thoughts

www.marketingforlearning.com