What is Suit Casing at a Trade Show? - The After Show

What does Suit Casing mean in the context of a trade show? Should manufacturers be selling at the trade show if they don’t have a booth there? How is outboarding different?

The Cigar Authority is a member of the United Podcast Network and is recorded live in front of a studio audience at Studio 21 Podcast Cafe upstairs at Two Guys Smoke Shop in Salem, NH and as always you can find many of the cigars we discuss at https://www.2GuysCigars.com/.