Invite customers to your story - Interview Evan Knox, Caffeine Marketing

2020-03-31

In this episode, Elias has an interview with Evan Knox, owner at Atlanta based Caffeine Marketing. Evan is a certified StoryBrand Guide and he explains the framework. During the 30-minute interview, we talk about the StoryBrand approach, how to deal with the corona crisis as an agency and more: The 7 principles of StoryBrand The picture of success and failure Be the guide, not the hero in your story Cialdini’s six Principles of Persuasion Self-care and balance: optimize your hours outsid...

In this episode, Elias has an interview with Evan Knox, owner at Atlanta based Caffeine Marketing. Evan is a certified StoryBrand Guide and he explains the framework.

During the 30-minute interview, we talk about the StoryBrand approach, how to deal with the corona crisis as an agency and more:

The 7 principles of StoryBrand
The picture of success and failure
Be the guide, not the hero in your story
Cialdini’s six Principles of Persuasion
Self-care and balance: optimize your hours outside of your business

LinkedIn Evan Knox::https://www.linkedin.com/in/evan-knox/

Website Caffeine Marketing:https://caffeine.marketing/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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