Outbound On Air Episode 7: Stop Blaming the Leads: How to Fix Your Sales Process Mid-Year

2025-07-21

Halfway through the year and your growth goals feel out of reach? Before you dump more money into lead generation, you may need to take a hard look at your sales process. In this episode of Outbound on Air, Ben Smith and Kristen Lopez break down what to do when results stall, how to pinpoint the real problems, and why your sales team... or even you... might be sending the wrong message. We cover how to: Set realistic forecasts and track the right KPIs Avoid the trap of sending agreements too...

Halfway through the year and your growth goals feel out of reach? Before you dump more money into lead generation, you may need to take a hard look at your sales process. In this episode of Outbound on Air, Ben Smith and Kristen Lopez break down what to do when results stall, how to pinpoint the real problems, and why your sales team... or even you... might be sending the wrong message.

We cover how to:

Set realistic forecasts and track the right KPIs
Avoid the trap of sending agreements too soon
Use discovery calls to uncover what prospects truly value
Evaluate if you have the right person in the sales seat
Align your process to match today’s buyer expectations

If you’re ready to close more deals with the leads you already have, this episode will show you exactly where to start. Tune in and take back control of your sales performance today.

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