Sustainable Solutions to Menstruation and Incontinence

On this episode of Busine$$ of the V, Dr. Dweck and Rachel welcome Toni Brannagan, whose work as content editor at Thinx Inc. is generating an exciting conversation about menstrual underwear. This innovative company has transcended the “ick” factor with candid advertising, multi-platform communications and an emphasis on education. We’re saying goodbye to the granny panties and hello to a new alternative to tampons and pads!

 

Toni explains the design and intent behind Thinx’s  unique menstrual underwear, including game-changing odor and moisture wicking technology. She also highlights the many ways in which Thinx  is fostering community, the exchange of valuable information and a space for women to “get to know your flow.” Committed both to diversity and science-based product development, Thinx  sets itself apart by offering a new period option within a space that has otherwise been static. Post-partum and under doctor’s orders not to use tampons? Or interested in being kinder to the planet by reducing waste? Perhaps you’re wrestling with incontinence? There are all kinds of reasons that women are trying menstrual underwear with positive results.

 

Taking on the status quo is always a challenge, which is why Toni has stories to share about the media reaction (and resistance) to Thinx advertising campaigns with provocative slogans like, “What would the world be like if men had periods?” Tune in to hear Dr. Dweck, Rachel and their guest talk about the power of community, education and what’s on the horizon for this leading- edge femtech company.

 

As referenced on this episode, you can check out Dr. Dweck’s book, “The Complete A to Z of the V,” here.

 

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