The Media Insider: Episode 7 - Editorial Director of Bonhill Media Group discusses what makes a ’thought leadership’ article and how to pitch

Content for a B2B title is totally different to the consumer media. How you pitch stories should also be different. Lawrence Gosling edits titles like smallbusiness.co.uk and Information Age. He shares insights into story planning, why clickbait doesn't work in B2B and what they need experts in.