Introduction to Sport Sponsorship

Have you ever wondered what a 1970 law and the 1984 Olympic games have to do with the rise of sport sponsorship? Or why corporations are willing to spend hundreds of millions of dollars to put their name on a stadium or arena? If so this is the podcast for you as today we deep dive the world of sport sponsorship through exploring the history of corporate involvement with sport teams. So if you’re interested in learning about the history, evolution, and current day practices of sport sponsors just sit back, relax, and enjoy this episode of The Sport Professor Podcast.