Embracing emotional branding - Kahn Osborne

2024-10-18

Kahn Osborne is the founder of Summerdays Agency. In this conversation, we talk about branding. We discuss how branding is more than a logo - it is your reputation, how people feel about you and what they say when you are not in the room. As a marketer, I tend to start every strategy with “define your target audience” but Kahn taught me to go one step further than that: Define your vision, core values, and what you stand for first. We discuss emotional branding and brands that we love, from Apple to Slowness, Flus...

Kahn Osborne is the founder of Summerdays Agency.

In this conversation, we talk about branding. We discuss how branding is more than a logo - it is your reputation, how people feel about you and what they say when you are not in the room.

As a marketer, I tend to start every strategy with “define your target audience” but Kahn taught me to go one step further than that: Define your vision, core values, and what you stand for first.

We discuss emotional branding and brands that we love, from Apple to Slowness, Flussbad, and Companion Coffee here in Berlin as well as the amazing Women in Tech SEO community.

Insider info: Kahn is not only a talented brand strategist but also my partner, so this episode was extra special for me. Enjoy!

⭐Follow Kahn on his socials:

🌀Company website: https://www.summerdays.agency/

🌀LinkedIn: https://www.linkedin.com/in/kahnosborne/

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🌀Website: http://the-startup-revolution.com

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