Topic
The What, Why and How of Web Analytics
Summary
Calvin French-Owen, CTO of Segment, and Andy Elliott, business analyst at Google, join us to discuss analytics. We talk about what business metrics to measure and how to select analytics vendors for businesses large and small. We also discuss the technical challenges of analytics instrumentation, such as measuring web apps vs. websites, automation and data schema design.
Panelists
Calvin French-Owen @calvinfo http://calv.info
Andy Elliott https://www.linkedin.com/in/andrewwelliott
Host
Ray Shan @rayshan https://shan.io
Links
Segment
https://segment.com/
Google Analytics
https://www.google.com/analytics/#?modal_active=none
Mixpanel pushing for meaningful metrics beyond pageviews
http://allthingsd.com/20121217/andreessen-and-mixpanel-call-for-an-end-to-bullshit-metrics/
Adobe Analytics (Omniture)
http://www.adobe.com/marketing-cloud/web-analytics.html
Amplitude
https://amplitude.com/
Customer.io
https://customer.io/
Amazon Redshift
https://aws.amazon.com/redshift/
Google BigQuery
https://cloud.google.com/bigquery/
Automated instrumentation
Google Analytics autotrack
https://github.com/googleanalytics/autotrack
Heap
https://heapanalytics.com
Coverage on “data lake”
https://martinfowler.com/bliki/DataLake.html
http://www.pwc.com/us/en/technology-forecast/2014/cloud-computing/features/data-lakes.html
S10E01- Developing an API is Like Building Legos with Ray Gesualdo
S09E24- React: Past, Present, & Future with Cory House
S09E23-Talking Vue Composition Functions with Jess Sachs
S09E22- When the World Ends, We Need Documentation with Jeremy Meiss
S09E21- GraphQL, Microservices, Bridging the Programming Language Gap, and Client App Consumption with Roy Derks
S09E20- Building Functional Web Apps with Enhance ft. Simon MacDonald
S09E19- The Future of DevRel and Databases with Tejas Kumar
S09E18 Modern Web Podcast- Career Transitioners, Learning Git, and Representation in Tech with Jessie Auguste
S09E17 Modern Web Podcast- Hot Takes on Frameworks: React, Solid, Qwik, Svelte, Astro, Fresh, Marko, & More!
S09E16 Modern Web Podcast- Thinking About TypeScript for New Users with Josh Goldberg
S09E15 Modern Web Podcast- Accessibility in Testing with Adrián Bolonio
S09E14 Modern Web Podcast- Evolution of the React Paradigm and Modern React Development with Jay Phelps
S09E13 Modern Web Podcast- Introduction to Remix with Kent C. Dodds
S09E12 Modern Web Podcast- Introduction to SolidJS with Ryan Carniato
S09E11 Modern Web Podcast- Women Who Code with Alaina Percival
S09E10 Modern Web Podcast- State of Node.js with James Snell
S09E09 Modern Web Podcast-How to Start Coding & Find Your First Job with Alex Booker
S09E08 Modern Web Podcast- ”If You Can JavaScript, You Can Backend” with Swizec Teller
S09E07 Modern Web Podcast- State of Vue.js with Evan You, Creator of Vue.js
S09E06 Modern Web Podcast- Managing a Developer Team with Jem Young from Netflix
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
Black Wolf Feed (Chapo Premium Feed Bootleg)
Bannon`s War Room