Welcome to another episode of the Martial Arts Business Podcast. In this episode, your host Gordon brings you 5 low-cost ways to market your school. Learn how to grow and scale your business without the huge barrier of marketing costs and take your martial arts school to the next level.
If you’re not marketing you’re not growing your school. Discover how to market your martial arts business for free with these insider tips. Find out how to do these consistently for an ever-increasing student base and monthly income. Educate your loc...
Welcome to another episode of the Martial Arts Business Podcast. In this episode, your host Gordon brings you 5 low-cost ways to market your school. Learn how to grow and scale your business without the huge barrier of marketing costs and take your martial arts school to the next level.
If you’re not marketing you’re not growing your school. Discover how to market your martial arts business for free with these insider tips. Find out how to do these consistently for an ever-increasing student base and monthly income. Educate your local community on the benefits of martial arts and help out others, by improving their confidence, discipline and perseverance and most of all have fun!
KEY TAKEAWAYS
- Schools - Dominate the schools in your local area. Schools are your perfect target market, your ideal demographic of people. Exchange your time for extra revenue and tap into a base of potential students. Get past the receptionist by using your troops on the ground. Present at your local schools' assembly and educate the teachers by mirroring the schools' personal values.
- Referral Marketing - Everyone of your students knows at least 10 people that could benefit from martial arts. Tap into those audiences and communicate with your communities. Create an incentive and specific offer to remind your students to ask their friends. When someone joins your school it's imperative you give them a welcome call the next day. Introduce your referral programme and find out how many people your students know.
- Birthday parties - Run Karate Parties to increase your student base and get a huge revenue boost. Learn how to market your business and get paid for it. Every person who joins as a result of the birthday party gets a percentage of the enrollment fee.
- Club promotion days - Pick a day and mass promote your school, this acts as a great retention tool and also makes a fun day out for your students and the local community. This is a great free way to market your business and get out in the local community.
- Mini sensai days - Get your students to train your class with you. Every parent wants to see their child at the head of the class. This is a fantastic way of enticing your students to bring their friends down.
BEST MOMENTS
- “One of the big things we did when we were struggling for money, is to visit the schools.”
- “Go into your local school assemblies and educate the teachers on why martial arts can help.”
- “Martial arts can solve so much pain. It helps to gain respect and discipline not just for themselves but for others too.”
- “The importance of martial arts, how it’s not about fighting. It’s about confidence, discipline and not quitting.”
- “You can either exchange money to save you time or exchange time to save you money.”
- "Referral marketing is essential if you want to grow your school to the next level"
- “Birthday parties are really powerful, you're getting people to your school and gaining exposure for your business.”
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business Mastery Community -
https://www.facebook.com/groups/1564691497166100/
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
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CONTACT METHOD
Contact me on: support@mabusinessmastery.com
Website : www.mabusinessmastery.com
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