From Cold Pitches to Closed Deals: Scott Aaron’s 4-Layer System for LinkedIn Success

In this episode of Between Two Coaches, Norbert Orlewicz sits down with LinkedIn expert, best-selling author, and top podcast host Scott Aaron to unpack what every coach and consultant must know about growing a business on LinkedIn—without falling into the spam trap.

🚫 Spoiler: If you're still pitch-slapping strangers and hoping for clients to fall into your lap, you’re doing it wrong.

Scott shares the exact 4-layer system he’s used to help thousands of coaches, consultants, and service pros attract high-ticket clients, build referral networks, and create credibility using just 20 minutes a day on LinkedIn.

🔥 Whether you're brand new to LinkedIn or have been spinning your wheels for years, this conversation is your roadmap to:

✅ Optimize your LinkedIn profile for visibility, trust, and search
✅ Avoid common mistakes that get your account banned
✅ Build a pipeline of ideal clients without using automation
✅ Book 3–5 qualified calls weekly with Scott’s messaging strategy
✅ Use content to turn cold leads into warm referrals

Plus, Scott opens up about his entrepreneurial journey—from running a gym at age 18 to building a 7-figure LinkedIn consulting brand—and the hard lessons that shaped his coaching philosophy.

🔑 If you’re serious about turning LinkedIn into a consistent source of premium clients, this episode is your step-by-step playbook.