Fresh Opportunities for Sustainability-Minded Shoppers
Circana Growth Insights

Fresh Opportunities for Sustainability-Minded Shoppers

2021-08-12
Shoppers who are willing to pay more for sustainability attributes make up roughly 19% of shoppers but a healthy 27% of fresh food spending. IRI’s new podcast shares insights on why investing in sustainability and transparency is a winning strategy for fresh and highlights the product attributes that are most important to sustainability-minded shoppers.   Sally Lyons Wyatt, IRI's EVP and Practice Leader, Client Insights, and Jonna Parker, principal of IRI's Fresh ...
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