Shoppers who are willing to pay more for sustainability attributes make up roughly 19% of shoppers but a healthy 27% of fresh food spending. IRI’s new podcast shares insights on why investing in sustainability and transparency is a winning strategy for fresh and highlights the product attributes that are most important to sustainability-minded shoppers.
Sally Lyons Wyatt, IRI's EVP and Practice Leader, Client Insights, and Jonna Parker, principal of IRI's Fresh Center of Excellence, talk about the sustainability claims that are now table stakes for reaching these shoppers. They also share approaches for providing personalized fresh offerings that engage these consumers, as well as insights on how better communication on sustainability initiatives can create a halo effect that entices other sustainability-curious consumers.
C-Store: A Story of Resiliency to Drive CPG
Supporting SNAP Shoppers
C-Suite Conversations: The Business of Joy
Highlighting Home Care
Fresh Perspectives with Jonna and Sally: Setting the Holiday Table
Sustainable Products Continue to Drive Sustainable Growth
C-Suite Conversations: Working Toward Seamless Omnichannel Experiences
A Refresh of Baked Goods
C-Suite Conversations: Growing through Innovation, Insights and Acquisition
Fresh Scorecard: Summer 2021
A Recipe to Reignite Meat Alternatives
C-Suite Conversations: Candy Brings Joy. Always.
Confections: Navigating the Omnichannel World
Celebrating the Successes of New Product Pacesetters
C-Suite Conversations: Michelle Hulst, COO, The Trade Desk
Gen Z Ups the Ante to Win Their Brand Loyalty
Cannabis: The Route to Success
Get to Know Gen Z
C-Suite Conversations: Navigating from the Intersection of CPG and Tech
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