Episode #13: Social Media Marketing with Alex McCann

#13: Social Media Marketing with Alex McCann.

Syd met Alex on Clubhouse and booked him as a guest because he's a perfect fit for this Podcast....he's a social media marketing expert, who's previously worked in the Education sector.

Alex has over 20 years experience of online marketing, and is the Founder of Altrincham HQ.  Find out more about them here: https://altrinchamhq.co.uk/

The chat covers many angles of marketing your Education business, during which there are a good handful of actionable points, including: 

• Engagement is key - to help your posts gain a larger audience, ensure the content is interactive, and people engage.  When they comment, reply to their comments to help stimulate a further conversation.  This will help your post be seen by more of your followers and friends.
  
  
• The default "LIKE" button on Facebook doesn't count as interaction any longer.  To work the algorithms in your favour, aim to have your followers use the other emoji buttons, and engage with your content.
  
  
• Understand why people are using the platforms they're using, and cater your material accordingly to connect with them.  As a general rule, people use Facebook to communicate with friends and family, whereas Instagram is used for escapism and positivity, where as people on Twitter are there for news and topical conversation.

For full show notes and more details about this and other episodes, please check here: https://ukeducators.com/podcasts/

To join in the conversation with other educators, here's the Facebook Group:  https://www.facebook.com/groups/ukeducators

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More about Syd.

Syd is on a mission to disrupt the Education sector by empowering Education Businesses to think differently, maximising their impact and enabling them to continue doing what they do best – being an awesome Educator!

She recognises there are many great educators out there. UK Educators Community was born to support and empower other amazing teachers and educators to scale their business, to think more about their business development and to understand how small changes in their approaches can give different results.

Serial Entrepreneur and Outstanding Woman in STEM Award Winner, Syd knows a thing or two about the Education sector. Through her business, Femtinos, Syd has worked with over 12,000 children over the last decade.  Her vision is to take her skills global, working with remote schools and training staff to instill growth mindset strategies. During lockdown, Syd has grown an online school in 6 months from 0 to 18 staff, which has delivered nearly 2000 online classes within that timeframe.